The majority of entrepreneurs have no formal marketing plans. They depend on delivering professional work and then on repeat business and on referrals by satisfied clients. ABPLAN has assisted many in developing the necessary plans.
Philip Kotler, marketing’s doyen, wrote the book Ten Deadly Marketing Signs – Signs and Solutions in 2004. In this brief post I can only list these sins and indicate some of the signs, also identified by Kotler, that point to the existence of such sins. Where do you find yourself? read more »