During my annual break, I read Seth Godin, and he challenges his readers to define the worldviews of their clients/customers. If you know Godin you would know that a worldview can be about anything. It could be about how you view running your business. (Andre recommended changing this sentence, and I agree, to “A worldview includes everything, and also how to view running your business.”)
My clients consist mostly of owners of successful medium-sized businesses. While you all are different you do have a lot in common. In writing this post I tried to come up with a description with which any of you, my clients, could identify – although each, of course, would have your own emphasis.
Could this be you?
• I create the future of my business through hard work on a daily basis – which takes most of my time and energy. My focus is usually short-term as I do not have the time or take the time to develop long-term plans. We are simply too busy.
• I am creative in an operational, doing kind of way. My planning is mostly intuitive.
• I do realize that I should be more structured and long-term in my thinking and in my planning. Also in executing.
• I find it difficult to change my present methods of planning and especially of executing. So expect me to change as little as possible – although I will change if it is step-by-step but then provide really strong reasons.
• I do take note of developments within my industry and do this mostly by reading magazines covering companies, products and services similar to mine. While I know I should spend more time and dig deeper I do believe I have a good nose for what’s happening.
• I should attend more fairs or shows, take creative breaks from overcrowded, exhausting weeks and even go abroad. (Why not?)
• I could do with consulting inputs but then in a manner which accommodates my need for short bursts of my time and attention. Keep matter simple. Planning on paper should be brief. Don’t expect too much of me.
• Systems and processes should be simple. I would like to absorb the essentials more or less immediately – although I know that a real effort on my part is needed to get to know the basics. Do not give me too much information.
• I know I should lead by example as my staff is watching what I do and what I tend to ignore. In fact, they follow my example. Do I have to check my behaviour?
• Most of my staff members do not have my mentality and work ethic. Why not? I know I should spend more time with them. What should I do but emphasize that we all need to work harder?
• I would be pleased if my staff could show a greater understanding of the pressures which I have to deal with daily. I would welcome greater commitment to me and my business.
• I would like to run my team in a manner which is smooth and cuts out much of my daily stress. At the moment I simply do too much crisis management. Meeting our monthly overheads seems to always be a main goal. I wish I could get individual team members to take more off my shoulders by taking more all-round responsibility and not always only sticking to their narrow work fields. Why can’t they work together? Each should chip in without being asked. But how to get them to be pro-active in a considered and responsible manner?
• I really need to be less exhausted by Fridays and enjoy life more. I could do with balance between my work life and private life.
• I know 2009 is going to be a tough year. Full of opportunities but tough. Heaven help us.
How accurate is this description? I’d like to invite my clients to please let me have their comments at the bottom of this post. Use the comment box and add a comment or two. Change anything you like.
Albertkeywords: executing, human behaviour, organisation, planning, worldview