A very good friend and client recently discussed his aspiration of branding a former employee who has become a new associate as she started her own company. With “branding” he meant giving her assistance in developing a personal professional look and supporting this image with an appropriate company logo, business cards, stationery and office furnishing which would create the right image of professionalism. To my mind all this reflects a traditional approach. Branding goes much deeper than this. read more »
keywords: brand, creating value, new marketing, organisationPosts Tagged ‘new marketing’
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Nov 08
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Sep 08
Marketing on a tight budget
A client asked me how to get the maximum marketing mileage at minimum costs? Small to medium-sized companies have to create a presence with a small budget.
It is possible to do excellent marketing at low costs. read more »
keywords: brand, marketing, new marketing, organisation, Web sites