Marketing requires a fresh approach. The world and your clients have changed. Consumers turn to a wide array of information sources. TV ads and traditional advertising in magazines and newspapers have become largely irrelevant to anybody connected to the internet.
marketing game
Do not sell. Provide professional information, address needs and problems and indicate how you could solve them...marketing game.
brand
A brand is more than a recognizable logo or slogan. It's all about being your brand and delivering "on-brand"...brand.
websites
Virtually every company or organisation has a website. Many websites are shockingly ineffective...websites
new marketing
SMEs should take note of new approaches to website content, and of the business applications of blogs, digital newsletters, podcasts, YouTube and Twitter. Consumers have a new mindset. They appreciate being involved in your offerings and in conversations about what they want and appreciate ...new marketing
marketing - client-centric
Many companies are inwardly orientated. Few think deeply about their customers. When last did you sit down with some of your main clients for a discussion about their likes and dislikes about your offering?...marketing- client-centric
PowerPoint presentations
PowerPoint presentations rarely makes one sit up and take note. In fact, they mostly succeed in switching one off. Just think back at the rows of PowerPoint presentations at a recent conference which did not assist speakers in getting their points accross...powerpoint presentations
Last modified: 12-06-2010