Marketing requires a fresh approach. The world and your clients have changed. Consumers turn to a wide array of information sources. TV ads and traditional advertising in magazines and newspapers have become largely irrelevant to anybody connected to the internet.
Much to my surprise the majority of ABPLAN's new clients have no real knowledge of the process of marketing and sales. Most focus on their companies, products and services and to some extent on their clients. But few assign a major portion of their time to marketing - needed to bring clients through their doors to ensure sales, growth and prosperity.
It is said that one should allocate 20% of one's time to marketing. How much time do you actually allocate to this important aspect of your business? Ideally spend one day in five on doing nothing but marketing.
Marketing does not only consist of having a website, a blog, a brochure and perhaps a LinkedIn and Facebook presence.
Do you have a Marketing Plan? You don't!...contact us
marketing plan
Do not cold call or hard-sell. Provide professional information, address needs and problems and indicate how you could solve them. Work according to a straightforward plan...plan
brand
A brand is more than a recognizable logo or slogan. It's all about being your brand and delivering "on-brand"... brand
websites
Virtually every company or organisation has a website. Many websites are shockingly ineffective... websites
social media
SMEs should take note of new approaches to website content, and of the business applications of blogs, digital newsletters, Facebook, LinkedIn and Twitter. Consumers have a new mindset. They appreciate being involved in what you offer and in conversations about what they want. They source the opinions of others about products and services...social media
client-centric marketing
Many companies are inwardly orientated. Few think deeply about their clients /customers. When last did you sit down with some of your main clients for a discussion about their likes and dislikes about your products and services?...client-centric marketing
PowerPoint presentations
PowerPoint presentations rarely makes one sit up and take note. In fact, they mostly succeed in switching one off. Just think back at the rows of PowerPoint presentations at a recent conference which did not assist speakers in getting their points accross... powerpoint presentations
Last modified: 23-07-2012