Do your presentations bore or grab attention?
Have you been subjected to talks with PowerPoint presentations that bored you to distraction?
On rare occasions you may have been exposed to a speaker with a presentation who simply made you sit up and take notice.
Why did he or she succeed?
PowerPoint presentation as marketing tool
PowerPoint is, without doubt, a very useful tool in getting ideas and concepts accross. This is especially the case where ideas are new to a market and where you have to generate support or funding for a totally new product.
The issues that needs addressing are:
- How to get a complicated concept accross in a manner that ensures easy understanding and which generates exitement and support?
- How to do so in a brief presentation that does not exceed 20 minutes?
Principles for generating effective presentations
Certain principles have to be heeded, the main one being that PowerPoint supports the speaker who should be centre stage. Effective PowerPoint slides are not condensed speaches with rows of text that the audience should read while the speaker tries to gain the attention of the audience.
This form of marketing needs to be mastered simply as a presentation often makes or breaks getting a deal.
A well-developed PowerPoint presentation builds the confidence of the speaker. Master your presentation, know that it is great and note how it boosts your confidence and credibility.
ABPLAN coaches effective PowerPoint presentations
ABPLAN will ensure that your presentations are effective, should you be in need of this assistance.
Last modified: 12-06-2010